Key Takeaways
- PureArts has discontinued selling the 6-inch Assassin's Creed Shadows Yasuke and Naoe figures.
- The company cited 'insensitive design' as the reason for its decision and announced that it was working on modifying the statue.
- The pulled painting depicts Naoe standing on top of a destroyed torii gate, which some social media users likened to selling memorabilia from a church cut in half.
not Assassin's Creed Shadow Figures made by PureArts have been discontinued due to their “insensitive design,” the manufacturer said. This turn of events adds to a series of recent controversies. Assassin's Creed Shadow.
PureArts is a Canadian collectibles manufacturer that has been creating dolls, maps, art books, and other types of merchandise since 2008. In the past, it has frequently collaborated with Ubisoft, licensing the company's various franchises. As part of this effort, PureArts has launched several products. Assassin's Creed Statues and figures based on everything from the first entry in the franchise AC Valhalla. On September 19th, the company announced another product in the form of 6-inch statues of Naoe and Yasuke. AC shadowThis was to expand the Qlectors PVC collectibles lineup.
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However, the figure was discontinued after less than a month, with the manufacturer citing “sensitive design” as the reason for the decision. “We appreciate and have learned about the concerns brought to our attention, and apologize for any harm this may have caused,” PureArts wrote on October 15. name. The company added that it is currently redesigning the collection and has not canceled pre-orders. Instead, Assassin's Creed Shadow Fans who placed pre-orders for the figure will likely hear back from PureArts soon. This is probably because the group can choose between accepting the new design or canceling the purchase manually.
Why is PureArts' Assassin's Creed Shadows Yasuke and Naoe figure design insensitive?
Social media reactions to the figure's original announcement, as well as PureArts' own statement on the matter, suggest that the collection's design was considered insensitive because it depicted a torn torii gate with only one bent leg remaining, with Naoe crouching over it . that. Torii gates are an important symbol in Japanese culture and religion, used to mark the entrance to sacred spaces such as shrines. So a $70 collection of desecrated torii gates may seem culturally insensitive and downright rude. Some social media users likened the figures to selling church statues cut in half.
We appreciate your concerns being brought to our attention, we have learned a lesson, and apologize for any harm this has caused.
PureArts has not yet revealed when it will release the revised design for the 6-inch statue. A new version of the collection is expected to be released before it is released to the public. Assassin's Creed Shadow It will hit the market on February 14, 2025.
This turn of events isn't the first time an upcoming game has faced accusations of being culturally insensitive. Back to July 2024, Assassin's Creed Shadow The developers responded to criticism from Japanese fans and defended their decision to depict Yasuke as a samurai warrior, who was based on a real historical figure. Not long ago, Ubisoft apologized to the Sekigahara Teppo-tai reenactment group for accidentally using some of their banners. AC shadow Promotional material.