Since its founding almost 20 years ago, Gunnar has been at the forefront of the eyewear industry, continually pushing the boundaries of what eyewear can offer in both form and function. From protecting your eyes from the harsh effects of blue light to providing improved comfort and clarity for your screen-based lifestyle, Gunnar more than lives up to its reputation. Through collaboration with famous franchises such as call of duty and falloutWith a striking design that balances style and substance, the brand's glasses have become a must-have for gamers and professionals alike.
At this year's CES in Las Vegas, Gunnar once again raised the bar by ensuring that the products and brands available today continue to deliver the same level of excellence they have long been known for. In response to feedback and trends, Gunnar's CES 2025 showcase showcased features and designs that expand demographics while staying true to the goals of style, comfort, and eye health.
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Gunnar's clear pro lenses are an artist's dream come true
The standout Gunnar product showcased at this year's CES was undoubtedly the brand's Clear Pro lenses. These lenses are currently available in various collections including Muir, Humboldt, Pacifica, Palomar, Pismo and Tahoe. Gunnar's Clear Pro lenses were developed in response to the needs of graphic designers and other creatives who need the company's patented lens technology but without the color shifts that inevitably lead to misinterpretation of screen colors.
As the name suggests, Gunnar's Clear Pro lenses are completely transparent despite offering the same technology and features as the brand's other lens variants, including their signature amber tint. Gunnar's Clear Pro lenses are also available to those who need prescription glasses, which ultimately increases their appeal and further expands their reach.
Gunnar is expanding its mineral glass selection
In the context of clear lenses, Gunnar is expanding its mineral glass range with the new Purity collection, scheduled for launch this May. Using the same materials used in advanced cameras and telescopes, Gunnar's mineral glass lenses eliminate refraction, rainbow effects and image distortion to deliver unparalleled visual clarity.
At CES, Gunnar unveiled Tioga, the debut product of its Purity collection. The Tioga features the brand's popular mineral glass lenses in a lightweight, round acetate and reclaimed wood frame and includes German spring hinges for the earpieces. When the Purity collection launches in May, the Tioga line will be available in Amber and Clear Pro mineral glass and will retail for approximately $250.
Gunnar's new Sun-Shift and Viscer models balance adaptability and comfort.
Some of Gunnar's more unique products on display include the brand's new Sun-Shift and Viscer models. The Sun-Shift model was created in collaboration with Activision. call of dutyIt's aptly named “Call of Duty Ghost Edition” and is available now. These glasses come with a military-style aviator frame made from premium engineering polymer and stainless steel for a stylish look and maximum durability. The lenses are Gunnar's signature amber tint, but can be switched to a sunglasses tint in about 15 seconds when outdoors, and back to an amber tint after 15 minutes when indoors.
Gunnar's Viscer model is yet to be released as the company is targeting a launch in March this year. This particular model of glasses is similar to ski/snowboard goggles in that it features wide lenses designed to prevent dry eyes by restricting airflow. Ultimately, Gunnar believes this will appeal more to the esports crowd, but it nonetheless offers something unique that anyone can benefit from.
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Gunnar's Krista and Pinnacle collections offer a more comprehensive range of shapes and sizes.
In response to customer feedback that most of the brand's eyewear is suitable for men, Gunnar will launch a new Krista collection this year. This will give people who want the more feminine look they are looking for. In total, the collection will release four unique lines in the coming months, each with a unique shape and structure and priced at $65.
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Erika (February 2025): All-metal construction with cat-eye design.
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Eileen (April 2025): Sleek, straight lines.
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Ingrid (April 2025): Form-fitting, round frame.
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Sophia (April 2025): Rose gold temple frame with round lenses.
Customers have also provided feedback on the fit of most Gunnar glasses, noting that they generally feel a little too tight on larger heads. So Gunnar is responding with Pinnacle, a line of king-size glasses that aims to better fit larger heads, due to launch in June 2025.
Gunnar's Quantum and Luma collections blend style and substance.
Gunnar also showed off parts of his Quantum and Luma collections at CES 2025, both of which are among the more stylish offerings. Part of the Quantum collection, Dume sunglasses are inspired by Tony Stark's glasses. avengers It features gold temples and side shields that incorporate a blend of Gunnar's air blocking technology. Dume is available in Gunnar's Signature Amber, Maximum Protection Amber Max, and Sun shades.
Gunnar's Freemont and Campbell lines, part of the Luma collection, will also be released this year. These glasses feature an all-metal frame with acetate marble sides and small vents on the edges. Ultimately, this allows the wearer to enjoy all the benefits of Gunnar glasses while still maintaining a discreet look.
Overall, Gunnar's CES 2025 showcase further demonstrates its commitment to innovation, style and inclusivity, setting a new standard for the eyewear industry. By meeting consumer needs with products like the Clear Pro and Purity collections while also expanding its appeal with other products like the Krista collection, Gunnar continues to show itself as a great competitor in the market. Whether enhancing visual clarity for creators, redefining functionality for gamers, or delivering design for underserved populations, Gunnar proves that he is not only a pioneer but a leader in his industry.
Gunnar The glasses can be purchased from Gunnar's official website.