Key Takeaways
- The new “This is an Xbox” campaign has drawn criticism as fans worry the company is getting out of the console business.
- Microsoft gaming chief Phil Spencer said new Xbox hardware is coming, but console sales are stagnating as more players prefer PC or cloud gaming.
- A portable Xbox device is currently in development.
Microsoft Gaming boss Phil Spencer has responded to criticism from console gamers about the company's latest advertising campaign, which calls almost all of its gaming devices Microsoft. xbox. Xbox fans have a lot to look forward to for the remainder of 2024. Microsoft Flight Simulator 2024 and Stalker 2: Heart of Cornobyl Scheduled for release in November with MachineGames Indiana Jones and the Great Circle In December.
Microsoft's recent “This is an Xbox” advertising campaign has sparked controversy among fans. The ad points to laptops, smartphones, tablets, VR headsets, and other devices and says they're Xbox due to the fact that they have access to Xbox and Game Pass. This was met with heavy criticism from hardcore Xbox console fans who felt that Xbox was increasingly getting out of the console business and becoming a third-party company. This sentiment has become even more pronounced since Xbox released games like: Sea of Thieves, Hi-Fi Rushand grounded on Switch and PS5 earlier this year. Recently, Xbox confirmed: indiana Jones And The Great Circle, Bethesda MachineGames' triple-A first-party title is set to release on Sony PlayStation 5 next year.

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Microsoft Gaming CEO Phil Spencer attempted to ease the anxious minds of console gamers in an interview with Rolling Stone, responding to concerns about the future of Xbox consoles following the “This Is An Xbox” campaign. Spencer assured fans that Xbox will “definitely make more consoles in the future,” and noted that the brand's console business has stagnated compared to Xbox's growing PC and cloud numbers, leading it to move away from consoles that are Xbox's bread and butter. pointed out. Spencer also mentioned how these changes will ultimately benefit console gamers. “The console space as a whole is not growing. We love those customers, but in terms of continuing to expand and grow Xbox, it's about PC, it's about the cloud, it's about making our games more available in more places. “It’s a place,” he said.
Phil Spencer responds to criticism: “This is Xbox.”
Xbox's renewed focus on PC and the cloud could be said to have been born out of the success of Game Pass and stagnant console sales, but this shift in priorities may prevent Xbox's console business from growing again. Nintendo's Switch and Sony's PlayStation 5 have also struggled with sales recently, but both brands' reliance on high-quality first-party games has generally been enough to keep profits high. It's true that PC and cloud revenue streams will help fund more games for all Xbox gamers, but console fans' concerns about the future are well-founded.
We will definitely make more consoles in the future… Console space does not increase across consoles. We love these customers, but in terms of continuing to expand and grow Xbox, it's about PC and the cloud and making games more available in more places.
Despite the controversial advertising campaign, Phil Spencer recently announced that Xbox is working on a portable device that will be released within a few years. Additionally, Xbox executives have mentioned several times about future console hardware in the works. Xbox isn't offering a mid-gen refresh like the PS5 Pro, but there's definitely new hardware coming.