Key Takeaways
- Ubisoft could be sold by Tencent and its founding Guillemot family due to recent commercial difficulties.
- Some have called for Ubisoft to go private, while others have suggested that current Ubisoft CEO Yves Guillemot resign.
- Despite mostly positive reviews, Star Wars Outlaws failed to meet sales expectations, and Ubisoft's current problems have worsened with Assassin's Creed Shadows delayed until 2025.
Could be acquired by Tencent and Guillemot family Ubisoft Following the publisher's recent commercial problems. Guillemots originally founded Ubisoft in the late 1980s, but the company's original name was “Ubi Soft.” It originally released mostly PC titles and licensed portable games until 1995, when it found great success with its original work. rayman On PlayStation. Since then, Ubisoft has grown into one of the industry's largest publishers, fueled by major franchises including: splinter cell, Assassin's Creedand prince of persia.
Unfortunately, Ubisoft hasn't had much success over the past few years due to numerous controversies and lackluster releases. star wars outlawReleased to rave reviews last August, it ended up falling far short of Ubisoft's sales expectations, sending the company's stock price to its lowest level in a decade shortly after its release. The problem will continue from there Assassin's Creed ShadowIt was scheduled to be released on November 15th, but due to several recent controversies, the release was postponed to February 14th, 2025.
In the face of these critical and commercial difficulties, there have been calls from investors for Ubisoft to be taken private, and now it looks like the company may soon be sold. Tencent Holdings Ltd. and Ubisoft Entertainment SA's founding Guillemot family are exploring acquiring publishers to stabilize their market value, according to anonymous sources, according to Bloomberg. Tencent and the Guillemot family are also considering other options, and representatives from both companies declined to comment on the topic at this time.
Ubisoft Founder Guillemot Family Could Buy Company
Earlier this year, AJ Investments' Juraj Krupa wrote a letter recommending that Ubisoft go private for the first time since 1996 due to its falling share price, while others suggested that current Ubisoft CEO Yves Guillemot should resign as part of the necessary process. I did it. correction. Other recommendations put forth last month included reducing staff, which could result in more layoffs at Ubisoft, as well as refocusing on the company's high-profile IPs, including: Rainbow Six Siege, Assassin's Creedand watchdog.
Ubisoft shares rose about 33% in Paris following news of a potential acquisition by the Guillemot family and the first bankruptcy of the increasingly active Tencent, according to its latest financial report. This is the company's steepest rise since 1996. They say it's still too early. Please tell me if this is it Ubisoft Acquisitions will happen, but many seem to agree that change is needed at the struggling triple-A publisher.
Ubisoft
Ubisoft is a famous video game developer and publisher headquartered in Saint-Mandé, France. Current CEO Yves Guillemot runs a diverse team responsible for some of the most iconic and well-known series in video games, with franchises such as Assassin's Creed, Farcry, The Crew, Just Dance, and more. Ubisoft also serves as the parent company of other video game developers such as Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and others.
- Establishment date
- March 28, 1986
- headquarters
- Saint-Mande, France
- CEO
- Yves Guillermo
