The first Descendant's AI creation ad is wrong with everything in video game marketing.

The first descendant developer Nexon was accused of creating an advertisement for free online shooting games using Generative AI, and the player was quite angry due to ethical problems. One Reddit Commenter said, “I think the game is 1 when watching this advertisement before playing the game.

All ads are fake, but this is a completely new dimension.

This advertisement is the most strange and worst part of the video game marketing ecosystem. The first floor is that this advertisement depicts the flag that talks about the game. Trimmer usually promotes the product in the stream using sponsors, which is directly marketed to potential consumers.

Such people pay money to say good talks about a particular game. It's not necessarily honest. We saw this effect work with Mindseye Streamers. As a result, a sponsor trimmer could not be caught completely. The other was canceled a few seconds before the sponsor stream was scheduled for live broadcasting.

This is very common, so game companies sometimes poses as a trimmer to hire the actor and promote the game. The Genley, editor -in -chief of the editor, wrote a great description of how the flag is no longer known for his opinion to convey weight.

It is also bizarre to say that the company is editing a trimmer clip that plays completely different games and playing games sold in the market instead.

The first offspring did not hire the actor at all, but instead created AI and added three steps to this advertisement to further develop it. More worse, one of the ads is characterized in that it appears to be a practical and small producer called Danielthedemon.

This would not have been known to Nexon. However, it would have been expected if the generated model used was trained for the image of the trimmer. After all, the production model has a problem with copyright infringement and plagiarism, because they often produce images and videos because they produce images and videos very close to the trained data.

How did we reach this point?

According to the original poster, the person who runs a civil servant knows the unhappiness of the advertisement well, and he re -uploads the advertisement instead of deleting the comment and solving the back rash.

We haven't admitted Nexon's guilt yet, but Nexon has its own AI R & D team and the clip is clearly created. Instead, the company seems to be criticized.

According to a post on the official Twitter account of the game, the new season marketing campaign includes a creative challenge program for Tiktok creators, allowing the producers to voluntarily submit content to be used as advertisements.

A descendant who attacks the boss in the first desire.

Nexon said, “If the specific video production situation is inappropriate,” and “I found out that the facts are determined by conducting a thorough joint investigation with Tiktok.” Nexon says, “All the submitted videos are confirmed through the system of Tiktok and confirm the copyright violation before being approved as an advertising content.”

AI production ads are not directly recognized, but this can be reasonably assumed that Nexon suggests this statement. In essence, Nexon says that Tiktok has passed the AI -generated content and Nexon is not responsible. It is also unclear if Nexon should approve these videos before Nexon uses it as an ad, if an external marketing company knows the ads or tiktok is handling internally.

Anyway, how about this? Of course, advertising is an overall ethical can of worms, but it's a great dynamic feeling that deceptive advertising and social media networks at a lot of games promote the means of people can benefit from this slope. The fact that this has happened at all is very depressed and people are better qualified.