There were rumors about it. Ubisoft He bought the company and the stock price hit an all-time high. Following the financial turmoil, Ubisoft's founders, the Guillemot family, have attempted to block a takeover of the company in the past, but the effectiveness of Ubisoft's leadership has been called into question after continued poor performance.
Ubisoft is under a lot of pressure, and executives want their next big launch to be as big of a success as expected. Recently, Ubisoft began an internal review to find ways to appeal to as many gamers as possible. By identifying and correcting faulty patterns in its approach to game development and publishing, the company aims to make it more “player-centric” and regain goodwill. These plans are designed to benefit the company's shareholders, in addition to finding a wider audience for Ubisoft's games.
Reuters reported that Ubisoft shares surged more than 30% following a Bloomberg report that a takeover of the company may be in the works. Riot Games owner Tencent reportedly already owns nearly 10% of Ubisoft, compared to the Guillemot family, who currently runs the company and owns 15%. Both groups are reportedly considering an acquisition by Ubisoft that could save their businesses from financial difficulties. Ubisoft's shares rose to 13.34 euros after Bloomberg's acquisition report was published, marking a historic one-day gain for the company.
Ubisoft stock soars
In the eyes of many Ubisoft investors, it's clear that this is a good move. Previously, investors such as AJ Investments, a notable minority shareholder, have indicated that they hope to take Ubisoft private as its stock price falls. The company's stock price fell 10%, marking a potential 10-year low for Ubisoft, which has been seeking a path to revitalization.
The general sentiment is that even if Ubisoft is making a fairly well-received game, they need to take steps to ensure that it sells. star wars outlaw Despite many positive reviews, it failed to meet Ubisoft's sales expectations. The title doesn't seem to have garnered enough attention, which is problematic considering how fierce the competition is in the industry. Naturally, I ride a lot. Assassin's Creed ShadowThis undoubtedly contributed to the delay to February 14, 2025. With more time spent polishing the title, it has the potential to become a hit that could put Ubisoft in a better position, and that's something the company could really use right now. .
Ubisoft
Ubisoft is a famous video game developer and publisher headquartered in Saint-Mandé, France. Current CEO Yves Guillemot runs a diverse team responsible for some of the most iconic and well-known series in video games, with franchises such as Assassin's Creed, Farcry, The Crew, Just Dance, and more. Ubisoft also serves as the parent company of other video game developers such as Massive Entertainment, Ubisoft Paris, Blue Mammoth Games, Red Storm Entertainment, and others.
- Establishment date
- March 28, 1986
- headquarters
- Saint-Mande, France
- CEO
- Yves Guillermo
