YouTube is a premium light, making a controversial change.

Youtube Introducing more advertisements for paid services, we are making a controversial change in the premium light class. Although the change has not yet been released, the YouTube Premium Lite subscriber expresses dissatisfaction with the already planned changes.

YouTube is still free to use, but the service has launched a plan to provide additional benefits to users over the years. One example of this is the YouTube Red, which comes with monopoly content. Nowadays YouTube provides services such as YouTube Premium, Premium Lite and YouTube TV.

relevant

MRBEAST personally says that he is borrowed from his mother, saying that there is little money.

MRBEAST responds to the recent claim of his obvious wealth and says that he actually borrows from his mother and borrows it from his mother.

YouTube Premium Lite is a recent release and offers a cheap way to remove advertising from almost every video except music. This service charges $ 7.99 instead of $ 13.99 per month for Standard YouTube Premium. But the subscriber of YouTube Premium Lite has now received an e -mail that the service will add more advertising. It warns that the email can be displayed on YouTube shorts from June 30, 2025. This is added when the ads and users in the music contents search or find the service.

YouTube continues to change the method of advertising operation

As expected, many users are not excited about these changes to the premium light plan. The point of joining is to avoid advertising. YouTube Premium Lite does not provide additional features of standard YouTube Premium, such as downloading videos, viewing offline, or watching background playback. Some YouTube users have felt the need to join Lite Tier, complaining that the number of advertisements and duration of the platform is too big and now they can face additional advertisements.

In 2024 YouTube earned $ 36 billion in the platform's advertisement. Since then, this service has been able to crack down on the ad blockers, leaving two choices to watch ads or subscribe to premium subscriptions. Meanwhile, the service recently focused on recent shorts content to compete with short format video platforms such as Tiktok and Instagram Reels. If more content makers create shorts, they will remain if you choose whether you are a new advertisement avoiding the contents or upgrading to expensive services.

This is not the only change in advertising recently. YouTube stated that it would change the middle roll ad in May and add it to a “natural brake point” that does not stop flowing or horses. In May, YouTube announced a new AI feature called “Peak Point”, which raises viewers' interest in the video timeline and deploys advertising immediately after that moment. YouTube continues to adjust the method of providing services to advertising, so additional changes to YouTube Premium Lite may be in the card in the future.